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Rebrand Launch Campaign

SOFT LAUNCH

Partnered with a New Zealand-based agency to develop a teaser campaign that built anticipation ahead of the official rebrand launch. Inspired by the bold, sun-soaked personality of the new identity, the campaign centered around the idea that the new look was "too bright to see... yet." The concept came to life across social media, email, and a custom video shoot in New Zealand featuring playful, authentic moments of people being "blinded" by the brand's new sunshine-inspired aesthetic.

HARD LAUNCH

The official launch seamlessly evolved the teaser campaign into a full brand reveal, unveiling Wedderspoon's refreshed identity across every consumer touchpoint. The rollout included a complete website transition, social media takeover, email campaign, and the debut of a new brand video designed to showcase the brand's updated look, personality, and positioning while introducing consumers to a brighter, more modern Wedderspoon.

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