Kristy Taylor
DESIGN DIRECTOR | BRAND & PACKAGING
WEDDERSPOON
Wedderspoon is a New Zealand wellness brand specializing in premium raw Mānuka Honey and functional wellness products. Since joining the company in May 2025, I have helped lead the January 2026 rebrand launch across packaging, ecommerce, email, social media, and campaign creative to create a more elevated and cohesive brand experience.
THE REBRAND
The January 2026 rebrand marked a major evolution for Wedderspoon, transforming the brand into a more modern, joyful, and lifestyle-driven presence while repositioning Mānuka honey as an everyday wellness staple rather than a niche health product. The refreshed positioning helped differentiate Wedderspoon within a highly competitive category by creating a more approachable, vibrant, and culturally relevant brand experience that stands apart from the traditional clinical and medicinal tone often seen across competitors.
Working closely with external agencies, I helped shape and refine the new creative direction across packaging, illustration, tone of voice, visual storytelling, and campaign stylization.
Once the foundation was established, I led the in-house rollout of the refreshed identity across all brand touchpoints, ensuring a cohesive and elevated customer journey throughout the brand ecosystem.
PHOTOGRAPHY & VIDEO DIRECTION
PACKAGING DESIGN & COMMERCIALIZATION
Developed and brought scalable packaging systems to life through integrated retail, ecommerce, and direct-to-consumer experiences, ensuring a cohesive brand presence across global markets.
WEBSITE REFRESH
Worked closely with a New Zealand-based agency to bring the Wedderspoon rebrand to life online, providing creative feedback, user experience recommendations, and strategic solutions throughout the website design process.
Directed photography and video shoots to capture brand assets used throughout the site, creating an engaging and cohesive digital experience across landing pages, hover states, and product storytelling moments.
